CentralPub - centralized publishing with decentralized distribution


CentralPub is a patent pending communication application developed specifically for corporations that distribute and sell products and services through a dealer or franchise network of independent business owners. CentralPub gives the corporate office the ability to provide its network professionally designed digital communications pieces (newsletters, flyers, circulars, magazines, brochures, etc.) that adhere to corporate branding and quality standards yet give the independent owners the ability to customize and promote their own businesses to their local community. CentralPub also has the ability to give the dealer/franchisee complete control over its own name list and distribution.

Case Study:

TheHoneymoon.com has a network of independent travel agencies that service the honeymoon and destination wedding market. The vast majority of these agencies do not have a marketing departments to create and produce a digital magazine that simultaneously promotes their own business while providing entertainment and information for couples in this $20B marketplace. TheHoneymoon.com creates a digital magazine that is centrally available to each travel agency for distribution to their client base. The publication has specially designed ad pages and tool bar that promote the distributing agency.

Benefits to the Travel Agency:
* No expense in the creation of professionally designed and produced magazine
* Agency is able to provide a value-added media product to its customers and prospects at no cost
* Magazine promotes agency throughout with custom ads and identity

Benefits to TheHoneymoon.com
* Distribution to a qualified audience through its partners
* Aggregated audience through its partners is over 250,000
* Generates revenue through advertising sales